Parents with young children (and even those without children) will have heard of ‘Fidget Spinners’.
The latest craze to take over the school yard was invented by Catherine Hettinger and most would assume she has become fantastically wealthy on the back of her invention however the reality is quite the opposite.
Catherine could not afford to renew the patent of the popular children’s craze she created and therefore makes no money from the global sales.
Her story is an excellent example of how important it is to protect your intellectual property. Continued protection of her Patent or even registering her trademark would have prevented her losing out on potentially millions of pounds in sales.
Trademarks play a major role in protecting your products and your brand, especially if they rise in value, and are often an appreciating asset.
Trademarks are the words, slogans, logos, colours, packaging, etc. that you wrap around your company and are placed on your products to differentiate yourself in the marketplace….